Feldt has been working with Animal New York Magazine since its creation in 2001. Animal started as a counter culture magazine and now has matured into an arts, news,and culture blog. As a start up the first steps in the process of creating the brand that is now Animal was the masthead. Working with the magazines creators we developed the look and feel of the magazine and started laying out what would become the first issue. Feldt streamlined the production process and handled all the pre-production as well. Working on photo edits, image prep, lay-out, and corrections as well as doing all press approvals. After producing several issues animal morphed into its online format. Feldt’s involvement continued designing the look and feel of the website and producing ads and banners for advertising and unifying the look of all the social networks to create one cohesive look.